First of all, many Japanese men are given chocolate, and not only the lovers. Lovesick men are not left by the wayside. In fact, there are two types of "tchoco". The "giri tchoco", which is given out of duty, and the "honmei tchoco", which is offered to the loved one. The gift is a real cultural fact, which punctuates the year and marks the relationship between two individuals. When you regularly meet someone, you show your gratitude and your desire to nurture a relationship of friendship, group and work. This is why, on 14 February, an office worker will not only think of her loved one, but will also buy "duty chocolates" which she will distribute to all her colleagues. In return, they will give her a symbolic gift, a gadget or a trendy pastry. While the 'giri tchoco' is meant to maintain group relations, the 'honmei tchoco' is surrounded by much more solemnity. It is obviously the one that most single men want to receive, some of whom are disappointed to learn that they are only receiving a 'giri tchoco' from a woman they love. Social obligation is sometimes ferociously cruel.